VP Marketing
Optimism Foundation
Optimism is seeking a strategic, technically savvy VP Marketing to unify and scale our marketing, communications, and brand functions. This leader will bring structure to a previously fragmented function and own the evolution of our product positioning, especially as we bring interoperable Superchain applications to life.
You’ll be responsible for building the foundation of a high-performing team that can clearly articulate the technical value of the OP Stack, inspire developer adoption, and guide the marketing strategy in lockstep with product. We’re looking for a marketing leader who is both visionary and hands-on — someone who’s worked with ambiguous products and helped shape them into category-defining platforms.
The ideal candidate has deep Web2 product marketing experience and a genuine passion for crypto. They’ve led teams across brand, comms, and GTM functions, but come from the product side of marketing — someone who can speak to developers, understand the stack, and define what success looks like for complex, evolving technology.
***Please note, this role must be based in the US***
What are the role responsibilities?
Build and lead a cohesive marketing function across brand, comms, and marketing, establishing clear OKRs, roles, and feedback loops.
Reposition our product marketing to better highlight the flexibility and technical depth of the OP Stack, with a clear focus on driving Superchain app adoption.
Craft and guide the narrative around interoperable Superchain apps, partnering closely with product to thread storytelling through key launches, milestones, and roadmap updates.
Mentor and coach a team of 7–10, create role clarity, and drive executional excellence.
Collaborate deeply with product, governance, BD, and engineering teams to align on goals, messaging, and launch strategies that move the needle.
Develop marketing plans rooted in developer insight and data and measure what drives meaningful adoption and refine based on signal, not just vibes.
What skills do you bring?
15+ years of experience in marketing, including 5+ in leadership roles with a strong foundation in product marketing.
Experience working with emerging or ambiguous tech products — you know how to shape narratives, not just amplify them.
Comfortable in technical environments and can talk to developers in a way that earns trust and drives understanding.
Experience building marketing functions from the ground up — you bring structure, process, and strategic clarity without crushing creativity.
A love for crypto — you understand and care about the user and developer journey and have an innate sense for how the space moves.
Empathetic, methodical, organized, and confident in managing both up and down — you’re just as good at exec comms as you are at developing your direct reports.
What you'll like about us:
We take care of our employees with competitive compensation and benefits. Learn more about our benefits, culture, and recruiting process here.
We take pride in the accomplishments of our teammates and support each other in doing the best work of our careers.
Our team is a diverse group of people from varied backgrounds. We cherish our eclecticism and consider it a great strength.
We’re fully remote, deeply engaged, highly skilled, and like to have fun.
We think long-term. Our founders have been scaling Ethereum since 2015.